Conversation Intelligence
Turn conversations into intelligence you can act on.
The AI surfaces the signal in every call. Your people decide what happens next.
Upgrade interest raised on an anniversary booking.
Risk explanation requested before the advisory sign-off.
Repeat housekeeping timing complaint within one stay.
Conversations hold more than you think. Most of it disappears.
Front desk calls, reservation inquiries, and advisor reviews happen hundreds of times a week. Each one contains signals: a guest about to cancel, a client ready to add assets, a compliance moment that needs documentation. Survey tools catch a fraction of it, days later. By then, the opportunity is gone.
MindMaking captures every conversation the moment it ends. It structures the data, surfaces the signals, and puts a clear picture in front of the person who needs to act.
Conversation intelligence, end to end
From the call that just ended to the decision your team makes next.
01·Capture
Every conversation becomes a structured, searchable record.
MindMaking captures each call the moment it ends and structures it on the vCon standard. No manual notes. Nothing lost.
02·Surface
Surface what matters
Revenue, risk, and service signals ranked by priority, not buried in a transcript no one has time to read.
03·Decide
Your team decides
Nothing is automated. Every surfaced signal goes to a person who reviews it and makes the call.
04·Own
Portable by design
Built on the vCon standard, your intelligence stays yours and moves with your stack.
Upgrade interest raised on an anniversary booking.
Risk explanation requested a second time before sign-off.
Repeat housekeeping timing complaint within one stay.
Inside the product
Signals surface. Your team works the queue.
MindMaking ranks what matters and turns it into a short list of actions a person owns. Nothing is automated, and nothing important slips past checkout or the next review.
Revenue Opportunity
Anniversary upgrade request, Room 412 party
Compliance Flag
Suitability disclosure required, 2:14 PM call
Service Gap Detected
Housekeeping timing complaint, proactive outreach
Expansion Interest
Client asked what it takes to move more assets over
Repeat Contact
Same booking issue raised on a third call
Disclosure Gap
Fee discussion closed without a recorded confirmation
Reservation line · Room 412
Advisory review
Front desk
Concierge · pattern
Every surfaced signal becomes an action your team owns.
This is what intelligence looks like.
Every conversation becomes a structured record. Signals surface automatically. Your team decides what happens next.
Surfaced Action Items
Revenue Opportunity
Guest requested upgrade options. Follow up with available room upgrades before Saturday.
Anniversary Package
Guest mentioned anniversary celebration. Route to guest experience team for package outreach.
Upgrade Request Logged
Verbal upgrade request noted. Confirm pricing disclosure before processing.
Your team makes every call
Built for the teams the enterprise platforms ignore.
The large platforms were designed for Fortune 500 call centers. They require six-month implementations, dedicated IT teams, and budgets that match. Mid-market hospitality groups and independent financial services firms have been left to work with dashboards that were never designed for them.
Hospitality
Your guests are telling you what they need.
Front desk calls, reservation inquiries, and service requests contain revenue signals and service gaps your team can act on today.
Explore hospitality
Financial Services
Every client conversation is a compliance event.
Advisory check-ins, onboarding calls, and portfolio reviews need to be captured, structured, and reviewable.
Explore financial services
The AI surfaces. People decide. That is the only way we build it.
There is a real concern inside hospitality groups and financial services firms right now: that adopting AI means giving up the judgment and accountability that make their teams trusted. We built MindMaking around a different principle.
Our platform gives your team the full picture before they act. It never automates a decision that belongs to a person. That is not a limitation. It is the point.
In regulated industries and service-driven businesses, human judgment is the product. MindMaking keeps it that way.
What we stand for
Principles we will not trade away.
Conversation intelligence only earns trust if the people using it stay in control. These are the commitments MindMaking is built on, and the ones we hold ourselves to.
Transparency
Every insight shows its work. You can see the conversation it came from and why it was surfaced, so you are never asked to trust a black box.
Access
The structured record belongs to your whole team, not a privileged few. The intelligence reaches the person who needs it before the next interaction, not after.
Data ownership
Your conversations are your asset. MindMaking structures them on the vCon standard and keeps them exportable, so the data stays yours to use.
Integrity
We surface what matters and stop there. No decision is automated on your behalf, and every record shows who reviewed it and when.
No vendor lock-in
Built on the IETF vCon standard, your intelligence is portable by design. You stay because the product earns it, not because leaving is hard.
Your intelligence, on the vCon standard.
MindMaking is built on the IETF vCon standard. That means your conversation data is structured, portable, and yours. It works with your existing systems, and it will keep working as your technology stack evolves.